Daily Gentle Dog Shampoo for Soft, Fresh Coats | Customfloofs

Carries cleansing and conditioning ingredients and helps a product spread evenly. Using distilled water limits minerals introduced during manufacture; it does not make a finished product sterile.

Why we chose it: Thoughtful formulation starts with the base. Distilled water limits the minerals introduced into our products, giving the cleansing and conditioning ingredients a more consistent starting point.

Helps water lift oils and everyday dirt so they rinse away. Used in Daily Gentle. A sulfonate is a different chemical family from sulfates; the complete blend and how it is used determine the washing experience.

Why we chose it: Everyday adventures leave more than loose dirt behind. We include this cleanser for its ability to lift oily buildup, pairing it with complementary cleansers and conditioning ingredients to balance cleaning power with coat feel.

Works alongside other cleansers to support lather and the balance of a shampoo blend. One of the two cleansers in Sensitive. It is different from cocamidopropyl betaine.

Why we chose it: A good shampoo depends on how its ingredients work together. This partner cleanser supports the cleansing blend and its lather, helping us build a balanced wash around more than one ingredient.

Helps lift dirt and supports foam alongside the main cleanser. Some individuals can react to it or manufacturing impurities. Our Sensitive formula leaves it out.

Why we chose it: We include this versatile cleanser because it works well alongside other cleansing ingredients. In Daily Gentle, it contributes to the washing blend and lather, helping distribute the shampoo through the coat.

A nonionic surfactant commonly made from sugar and fatty-alcohol feedstocks. Used to round out cleansing and foam in Daily Gentle, and at a lower level in the external ear wipe. Plant-derived does not mean allergy-proof; Sensitive leaves it out.

Why we chose it: Different cleansing ingredients bring different strengths. Decyl glucoside complements the other cleansers in Daily Gentle and provides cleansing support at a lower level in our external ear cleaner.

A humectant: an ingredient that attracts and holds water. Included to support moisture and formula feel.

Why we chose it: Moisture support does not have to come from a rich oil. Glycerin attracts water and blends readily into our liquid formulas, making it a practical choice for supporting moisture and feel without adding an oily texture.

Used for moisturizing properties and coat conditioning. It is a grooming ingredient, not a vitamin supplement for your dog.

Why we chose it: Cleanliness is only part of a good grooming experience—coat feel matters too. Also known as provitamin B5, panthenol brings moisturizing and conditioning properties to our formulas, supporting the soft finish we aim for.

Used for conditioning and slip to help hair feel smoother. Small additions balance cleansing with coat feel in Daily Gentle.

Why we chose it: We want a freshly washed coat to feel pleasant to handle. This conditioning ingredient adds smoothing and slip to Daily Gentle, helping balance its cleansing ingredients with attention to how the coat feels afterward.

A modified plant gum that can cling to hair and provide conditioning and combing slip. The exact supplier INCI name belongs on the product label.

Why we chose it: This modified guar ingredient does more than give a formula texture: its conditioning character helps it associate with hair. We include it for smoother coat feel and combing slip, giving a small addition a useful grooming role.

Conditioning ingredients included for softness and coat feel in Daily Gentle and the spray. Silk is animal-derived. This is cosmetic conditioning, not permanent hair repair or skin treatment.

Why we chose it: We include silk amino acids for their conditioning contribution to a soft-feeling coat. They fit into our water-based formulas, adding another element of coat care alongside the cleansing or brushing ingredients.

Helps oily ingredients such as fragrance disperse in a water-based formula. It is chemically modified from castor oil; its main job here is formula uniformity.

Why we chose it: An evenly blended product matters. This modified castor-oil ingredient helps disperse fragrance in water-based formulas, performing a mixing job that ordinary castor oil cannot do on its own.

Binds certain metal ions to support formula consistency and the preservation system. It is not a disinfectant treatment for your dog.

Why we chose it: Some useful ingredients work quietly behind the scenes. EDTA binds trace metals that can interfere with a formula, helping support product consistency and the preservation system.

The ingredients in the Euxyl PE 9010 blend help protect water-based products from microbial spoilage. A preservative protects the product in its bottle; it does not make it an infection treatment.

Why we chose it: Caring for the formula inside the bottle matters too. This complementary preservation blend helps protect our water-based products against microbial spoilage, making it a functional part of the formulation.

Used when needed to adjust a liquid formula to its target pH. It is not included as an exfoliating treatment, and pH alone does not prove suitability for every dog.

Why we chose it: The finishing details deserve care. We use citric acid when needed to adjust a liquid formula toward its intended pH, giving us a way to fine-tune the blend after its ingredients come together.

Used for scent in Daily Gentle and the spray, with separate additions in the ear cleaner and both balms. Fragrance is not needed for cleansing or softening and can be unsuitable for some dogs. Sensitive has no added fragrance.

Why we chose it: For customers who enjoy a scented grooming routine, fragrance adds a finishing touch to Daily Gentle and our conditioning spray. For those who prefer to leave scent out, our Sensitive Shampoo has no added fragrance.